Post by BitterFlashback on Jul 12, 2014 15:25:10 GMT -5
I'm trying to avoid calculations based on opinion or injecting my own opinions on Armageddon into my analysis. This board seems to have enough color commentary on its own without me needing to add any. I'll just stick to the facts.
I was only able to find about a year's worth of self-reported data comparing new accounts to logins on the GDB. There may be more, but it was tough enough to fish this much out of Nyr's recent posts and I lost interest.
The third column is new accounts created that month, minus duplicate/staff accounts, as reported by Nyr. The fourth column is players who logged in for any amount of time, as reported by Nyr. The fifth column is the conversion rate, i.e. column 3 divided by column 4, to three significant digits.
June 2014 182 51 0.280
May 2014 224 51 0.228
April 2014 209 47 0.225
March 2014 279 72 0.258
February 2014 322 58 0.180
January 2014 191 45 0.236
December 2013 250 50 0.200
November 2013 305 61 0.200
October 2013 365 93 0.255
September 2013 434 88 0.203
August 2013 421 89 0.211
July 2013 406 83 0.204
June 2013 464 82 0.177
May 2013 488 97 0.199
April 2013 452 105 0.232
Interestingly, although new account creations are down significantly in 2014 compared to the same months last year, conversion has actually improved. Every month in 2014 except February is beating the average conversion rate.